{"id":45,"date":"2021-08-31T06:18:00","date_gmt":"2021-08-31T06:18:00","guid":{"rendered":"https:\/\/gumbamail.com\/blog\/?p=45"},"modified":"2021-10-01T12:42:12","modified_gmt":"2021-10-01T12:42:12","slug":"gmail-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/gumbamail.com\/blog\/gmail-email-marketing-campaign\/","title":{"rendered":"How to Launch a Gmail Email Marketing Campaign in 7 Steps"},"content":{"rendered":"\n

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If you’re a small business owner, email marketing is one tool you can’t ignore. According to Forbes<\/a>, email continues to deliver the highest ROI across all marketing channels \u2014 bringing back $42 for every dollar you invest.<\/p>\n\n\n\n\n\n\n\n

In fact, over half (54%, to be exact) of small business owners use email<\/a> as part of their overall marketing strategy. If you’re one of the many looking to dive into email marketing \u2014 but find yourself a bit overwhelmed by the process \u2014 we feel you. <\/em>Many marketing automation platforms can be difficult to navigate, require multiple third-party extensions, and require a hefty migration process to import your contact list.<\/p>\n\n\n\n

Here’s what those email services don’t want you to know: You can run an effective email marketing campaign straight from your existing inbox. Below, we explain how to launch a Gmail email marketing campaign, including the tools you’ll need, how to import your subscribers, and how to design an effective email.<\/p>\n\n\n\n

How to Launch a <\/strong>Gmail<\/strong> <\/strong>Email Marketing Campaign<\/strong> in 7 Easy Steps <\/strong><\/h2>\n\n\n\n

If you want to target customers and prospects via email, you need the right tools. Below, we explain how to launch gorgeous, conversion-driven campaigns directly through your email account.<\/p>\n\n\n\n

1. Install the Gumbamail Plugin<\/strong><\/h3>\n\n\n\n

To send emails through your Gmail account, you’ll first need to install the Gumbamail Chrome extension<\/a>. (Note: Gumbamail is a free plugin, so you can try it without having to make a purchase.) <\/p>\n\n\n\n

With the Gumbamail plugin installed, you can easily send marketing campaigns to your email list \u2014 all without leaving Gsuite. <\/p>\n\n\n\n

2. Import Your List of Subscribers <\/strong><\/h3>\n\n\n\n
\"Gumbamail<\/figure>\n\n\n\n

With your plugin installed, open your Gmail account. Before you launch your first campaign, you’ll need to ask yourself a simple \u2014 but necessary \u2014 question: Exactly who <\/em>do you want this campaign to go to?<\/p>\n\n\n\n

Before you send your first email, you’ll need to import your list. Gumbamail<\/a> allows you to import subscribers without a mail merge, using Google Sheets, your own Google Contacts, or a .CSV file (from Excel, Numbers, or exported from LinkedIn<\/a> or your CRM platform). You can access your subscribers from one of two places:<\/p>\n\n\n\n