{"id":524,"date":"2022-04-08T11:31:13","date_gmt":"2022-04-08T11:31:13","guid":{"rendered":"https:\/\/gumbamail.com\/blog\/?p=524"},"modified":"2022-04-08T11:31:13","modified_gmt":"2022-04-08T11:31:13","slug":"rss-to-email","status":"publish","type":"post","link":"https:\/\/gumbamail.com\/blog\/rss-to-email\/","title":{"rendered":"How RSS to Email Automates Your Email Marketing Strategy"},"content":{"rendered":"\n

Want to save time as a marketer? Remember this: Every time you produce a piece of content, repurpose it as another piece of content.<\/p>\n\n\n\n

In other words, if you write a blog post, try to get 2-3 social media posts from that one article. If you host an event, record it and save it as a webinar. Every time you publish a podcast, you can transcribe it as a blog post.<\/p>\n\n\n\n\n\n\n\n

And every time you write a blog post, refurbish it as an email newsletter<\/a>. Fortunately, there\u2019s an easy, automated way to do this \u2014 through RSS to email.<\/p>\n\n\n\n

RSS to email is an automated way to leverage your blog\u2019s RSS feed to publish email newsletters. By using this tool, you can help save time as a marketer <\/a>while reaching a larger audience. Below, we explain what an RSS email is, how to use it, and the tools you\u2019ll need to build an RSS to email connection.<\/p>\n\n\n\n\n\n

What Is an RSS to Email, Anyway?<\/strong><\/h2>\n\n\n\n

To understand what RSS to email is, you need to first understand an RSS feed.<\/p>\n\n\n\n

RSS stands for really simple syndication. It\u2019s a way for authors, bloggers, and website owners to automatically update readers on new content. RSS feeds are written as a generic XML file and may contain the author\u2019s name, the full text of the article, its title, and publishing date.<\/p>\n\n\n\n

RSS feeds allow your site\u2019s most loyal audience to receive notifications on the content they love automatically rather than having to go hunting for updates. Readers can set up RSS feeds for multiple websites via a \u201cfeed reader,\u201d gathering content updates from multiple locations. Think of it as a reader\u2019s personal online magazine.<\/p>\n\n\n\n

So, what does an RSS feed have to do with your email newsletter?<\/p>\n\n\n\n

An RSS email automatically pushes your RSS feed to your email subscribers. In other words, any blog posts you write will be sent as newsletters to your list. That way, rather than write a brand-new email each time you publish a new piece of content on your website, you can save time, energy, and resources and do all of the above in one swoop.<\/p>\n\n\n\n

What Are the Benefits of Using RSS to Email?<\/strong><\/h2>\n\n\n\n

Leveraging RSS to email can help you save time as a business owner or marketer. With that being said, there are other benefits to consider, including:<\/p>\n\n\n\n