A smaller, well-engaged email list can save money, increase your deliverability rate, and decrease your likelihood of winding up in the spam folder<\/a>. The first step in ensuring you have a healthy, well-engaged list is to do a thorough email list cleaning.<\/p>\n\n\n\n Email list cleaning is the process of deleting duplicates, fake emails, or disengaged subscribers from your list. Below, we explain why a clean email list is important, and a few steps you can take today to improve the overall health of your list.<\/p>\n\n\n\n\n\n Before we dive into the importance of list hygiene, let\u2019s review what list cleaning actually is. During an email list cleaning, you\u2019ll remove any email addresses that:<\/p>\n\n\n\n The above emails have no business being on your list. Removing them comes with a number of advantages, including:<\/p>\n\n\n\n Removing disengaged subscribers (sometimes called cold subscribers) can reduce your unsubscribe rate. These individuals most likely have 1) never opened an email from you, or 2) opened an email in the last 3-6 months.<\/p>\n\n\n\n Many times, email service providers (ESPs) charge more based on the size of your list. Removing disengaged or duplicate subscribers can keep decreasing the size of your list, costing you a lower price point per month.<\/p>\n\n\n\n Getting repeatedly flagged as spam is the easiest way to wind up on a blacklist<\/a>. Fortunately, maintaining good email list hygiene can prevent that from happening.<\/p>\n\n\n\n Conducting a regular list cleaning improves your overall sender reputation, as you are only emailing active, engaged subscribers. Your open rate, click-through rate, and deliverability rate should immediately improve, which should decrease your chances of being flagged as spam.<\/p>\n\n\n\n Partaking in regular list cleaning can increase your email deliverability rate, decrease spam complaints, and keep costs down. Below, we offer a number of tips to reduce duplicates or inactive subscribers from your list.<\/p>\n\n\n\n Please note: Some of the below tips require certain functionality from your marketing automation platform. Therefore, the most efficient email scrubbing techniques will depend on which email provider you use.<\/p>\n\n\n\n Removing duplicate emails is always a good first step when cleaning your list. Typically, this is most easily done by exporting your entire email database<\/a> via .CSV into Excel. From there, you can remove duplicates via two ways:<\/p>\n\n\n\n Your bounce rate determines the percentage of emails that never reached the intended recipient. There are two types of bounces:<\/p>\n\n\n\n To clean your list, run a report of all hard bounces and immediately remove them from your list. Next, run a report of soft bounces from your five most recent email marketing campaigns<\/a>. If you had an email soft bounce 3-5 times in a row, you should delete them from your contact list.<\/p>\n\n\n\n As mentioned earlier, there\u2019s no point in having subscribers take up space within your database if they never engage with your content. Therefore, run a report to see which subscribers haven\u2019t opened an email within a set period of time. <\/p>\n\n\n\n Depending upon your email marketing provider, consider running these reports:<\/p>\n\n\n\n Including a double opt in for new subscribers is always a good strategy for reducing invalid email addresses within your email list. However, sometimes it\u2019s a good idea to invite people to opt out.<\/em><\/p>\n\n\n\n To do so, consider sending one of these two emails to your list:<\/p>\n\n\n\n Email list cleaning is a best practice to boost your email marketing efforts. Reducing the number of emails in your list can save money, reduce spam traps, and improve your email metrics (such as open and click rate).<\/p>\n\n\n\n While some bad emails (such as duplicates) are best removed using Excel, you can also use your email provider\u2019s built-in list cleaning tools. To ensure only active, valid email addresses exist within your list, you need a platform with built-in advanced segmentation and reporting functionality. That way, you can remove bounces, spam emails, cold subscribers, and bounced addresses from your list.<\/p>\n\n\n\n Fortunately, Gumbamail has advanced reporting, a built-in CRM, merge tags, and segmentation to help you easily clean your list. Gumbamail is the bulk email service<\/a> that works in conjunction with your existing Gmail account. To see how Gumbamail can help improve your marketing efforts, download the free plugin<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":" Learn why a streamlined email list is better than a huge one and get 4 email list cleaning steps you can take to improve your list health.<\/p>\n","protected":false},"author":5,"featured_media":652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nWhy Clean Your Email List?<\/strong><\/h2>\n\n\n\n
1. It Reduces Your <\/strong>Unsubscribe<\/strong> Rate<\/strong><\/h3>\n\n\n\n
2. It Saves You Money<\/strong><\/h3>\n\n\n\n
3. It Can Stop You From Getting Blacklisted<\/strong><\/h3>\n\n\n\n
4 Email List Cleaning Tips for a Healthy Email List<\/strong><\/h2>\n\n\n\n
![\"Gumbamail](\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/Gumbamail-Import-Recipients-2-1024x640.jpg\")
<\/figure>\n\n\n\n1. Remove Duplicates<\/strong><\/h3>\n\n\n\n
2. Remove <\/strong>Bounced Emails<\/strong><\/h3>\n\n\n\n
3. Delete Cold Subscribers<\/strong><\/h3>\n\n\n\n
4. Allow Subscribers to Opt Out<\/strong><\/h3>\n\n\n\n
Boost Your Marketing Efforts With Good List Hygiene<\/strong><\/h2>\n\n\n\n
![\"Email](\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/05\/Gumbamail-mail-merge-2-1024x640.jpg\")
<\/figure>\n\n\n\n