{"id":634,"date":"2022-06-10T10:33:15","date_gmt":"2022-06-10T10:33:15","guid":{"rendered":"https:\/\/gumbamail.com\/blog\/?p=634"},"modified":"2022-06-10T10:33:15","modified_gmt":"2022-06-10T10:33:15","slug":"moosend","status":"publish","type":"post","link":"https:\/\/gumbamail.com\/blog\/moosend\/","title":{"rendered":"3 Reasons Why Small Businesses Prefer Gumbamail Over Moosend"},"content":{"rendered":"\n<p>Small businesses and startups need an email marketing platform that\u2019s low-cost, offers an easy user interface, and requires little to no learning curve to launch their first campaign.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Why? Small business owners wear many hats and often lack the time and budget to execute a full-fledged digital marketing strategy. In 2021, the <a href=\"https:\/\/www.forbes.com\/sites\/johnhall\/2022\/03\/13\/4-long-term-results-companies-can-achieve-through-growth-marketing\/?sh=1c8cd27227d8\" target=\"_blank\" rel=\"noreferrer noopener\">average marketing budget<\/a> fell to just 6.4% of a company\u2019s overall revenue. A recent poll shows that typical <a href=\"https:\/\/www.thealternativeboard.com\/time-management\" target=\"_blank\" rel=\"noreferrer noopener\">business owners work 50 hours<\/a> per week, even though they wished<em> <\/em>they worked 42. When asked what they would do with extra time in their week, the top answer (32%) was sales and marketing.<\/p>\n\n\n\n<p>In short, most small businesses don\u2019t have the budget for overly complicated marketing tools nor the time to get them up and running.<\/p>\n\n\n\n<p>To accomplish all of the above, many entrepreneurs turn to email marketing platforms like Moosend. Let\u2019s explore Moosend\u2019s functionality, its benefits and drawbacks, and whether there might be another service provider that\u2019s better suited for your business.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Moosend<\/strong><strong>\u2019s <\/strong><strong>Functionality<\/strong><strong>: The Benefits of the Platform<\/strong><\/h2>\n\n\n\n<p>Moosend provides several features that are attractive to small business owners. The email marketing <a href=\"https:\/\/www.g2.com\/products\/moosend\/reviews\" target=\"_blank\" rel=\"noreferrer noopener\">platform has a 4.7 rating on G2<\/a>, with 480 reviews.<\/p>\n\n\n\n<p>With Moosend, you can create sign-up forms to grow your list, build email campaigns and automation workflows to email clients, use the drag-and-drop editor to design emails, and develop your own landing pages. To ensure you\u2019re effectively targeting your audience, you can segment your list based on custom fields, conduct A\/B testing on various subject lines, and personalize the body copy of your email.<\/p>\n\n\n\n<p>In addition, Moosend allows you to track the success of your campaigns in real-time through its advanced reporting dashboard. With Moosend\u2019s analytics, you can keep tabs on subscribers as they travel to your website or e-commerce platforms. Lastly, Moosend allows you to track various metrics at the campaign and individual levels, such as open rate, click rate, unsubscribe rate, and deliverability rate.<\/p>\n\n\n\n<p>Moosend offers native and Zapier integrations with many different apps so that you can automate your digital marketing strategy. Moosend integrates with popular CRM platforms such as Salesforce, HubSpot, and Insightly. Its API works seamlessly with e-commerce applications, including WooCommerce (for WordPress), Magento, and ThriveCart. You can even send SMS campaigns through the Zapier integration. Finally, it integrates with a number of lead generation platforms like Zendesk, Eventbrite, and Facebook Lead Ads.<\/p>\n\n\n\n<p>If you have trouble getting Moosend up and running, you can view an extensive FAQ section and knowledge base. Unfortunately, customers who use Moosend\u2019s free trial or purchase the Pro plan don\u2019t receive a dedicated account manager to handle customer support requests. Instead, you\u2019ll need to upgrade to an Enterprise plan, which does not have pricing information on the Moosend website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 Reasons Small Business Owners Choose Gumbamail Over Moosend<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-in-Gmail.jpg\" alt=\"Moosend: Gumbamail in Gmail\" class=\"wp-image-639\" srcset=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-in-Gmail.jpg 1200w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-in-Gmail-300x188.jpg 300w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-in-Gmail-1024x640.jpg 1024w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-in-Gmail-768x480.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Are you considering Moosend for email marketing? Before you take the plunge, there are three downfalls of the service you should know about. Below, we investigate the shortcomings of Moosend\u2019s platform and highlight why Gumbamail might be a better fit for your small business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. You Won\u2019t Get Financially Penalized for Growing Your List<\/strong><\/h3>\n\n\n\n<p>At first glance, Moosend appears to be a cost-effective <a href=\"https:\/\/gumbamail.com\/blog\/b2b-email-marketing\/\">email marketing tool<\/a> for small business owners. With a free 30-day trial and plans starting at $9 a month, it seems to fit well within your marketing budget.<\/p>\n\n\n\n<p>Unfortunately, Moosend follows a tiered pricing structure, increasing their cost as you increase subscribers. If you hit triple-digit subscribers within your email list, your price increases to $16 a month, then $48 for 5,000. For larger companies boasting email lists of 25,000-50,000, the fee jumps to $315 per month \u2014 that\u2019s $3,780 per year!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Moosend<\/strong><strong> vs. Gumbamail<\/strong><\/h4>\n\n\n\n<p>Unlike other popular marketing automation platforms like Moosend and Mailchimp, <a href=\"https:\/\/gumbamail.com\/#rates-section\">Gumbamail\u2019s pricing structure<\/a> doesn\u2019t<em> <\/em>penalize you for growing your list. Business owners always have access to Gumbamail\u2019s free plan, or they can upgrade to a paid-for plan starting at as little as $9 per month \u2014 with an unlimited number of recipients on your list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. You Don\u2019t Need to Learn a New Email Software<\/strong><\/h3>\n\n\n\n<p>Moosend\u2019s email marketing platform is often enticing to small business owners due to its advanced functionality. With Moosend, you can create automation workflows, build landing pages, and even increase e-commerce conversions through AI capabilities.<\/p>\n\n\n\n<p>While these features sound great, the truth is many small business owners will never take advantage of everything the email marketing software has to offer. While <a href=\"https:\/\/www.inquirer.com\/business\/small-business\/smallbusiness-marketing-email-20211004.html\" target=\"_blank\" rel=\"noreferrer noopener\">64% of businesses use email marketing campaigns<\/a> to acquire new customers, the remaining one-third of companies never use email. If you are just launching your digital marketing strategy, you might not want to go through the hurdles of learning a new, complicated system.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Moosend<\/strong><strong> vs. Gumbamail<\/strong><\/h4>\n\n\n\n<p>Gumbamail is an <a href=\"https:\/\/gumbamail.com\/blog\/email-marketing-benefits\/\">email marketing service<\/a> built exclusively for small business owners. With Gumbamail, there\u2019s no new platform to learn \u2014 mainly because it works with your existing Gmail account. There\u2019s no setup required, simply <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-marketing-campaigns\/anpdgilpfngjdnolgofhlekehojfgdbm\" target=\"_blank\" rel=\"noreferrer noopener\">download the plugin<\/a>, import your contacts or use your existing Gmail contacts, and get started with your first email campaign.<\/p>\n\n\n\n<p>If you can send an email blast using Gmail, you can send a mass <a href=\"https:\/\/gumbamail.com\/blog\/types-of-email-marketing\/\">email marketing campaign<\/a> using Gumbamail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. You Always Get Access to a Third-Party Server<\/strong><\/h3>\n\n\n\n<p>To send transactional emails that make it to your recipients\u2019 inboxes, you need to use an email service with an SMTP server.<\/p>\n\n\n\n<p>Unfortunately, Moosend does not offer <a href=\"https:\/\/help.moosend.com\/hc\/en-us\/articles\/4405943965970-What-is-SMTP-and-how-can-you-use-it\" target=\"_blank\" rel=\"noreferrer noopener\">access to their SMTP server for free trial accounts<\/a>. In addition, when you create a paid-for account, the option to use Moosend\u2019s SMTP servers is automatically switched off. To access these features, you\u2019ll need to manually go into your account settings and toggle the option on. From there, things can get a bit tricky, as you\u2019ll need to connect your SMTP port with your account. Unless you\u2019re a developer, it can be difficult to navigate this process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Moosend<\/strong><strong> vs. Gumbamail<\/strong><\/h4>\n\n\n\n<p>Gumbamail uses its own servers for all account users, allowing you to send unlimited emails per day. Therefore, even though Gumbamail works in conjunction with your existing Gmail account, it bypasses Gmail\u2019s daily sending limit of 500 emails per day (or 2,000 emails per day for Google Workspace accounts). There\u2019s no need to set this feature up yourself \u2014 it\u2019s always included with all Gumbamail plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Many Small Businesses Are Switching From Moosend to Gumbamail<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template.jpg\" alt=\"Gumbamail template\" class=\"wp-image-636\" srcset=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template.jpg 1200w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-300x188.jpg 300w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-1024x640.jpg 1024w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-768x480.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Moosend is an <a href=\"https:\/\/gumbamail.com\/blog\/email-marketing-101\/\">email marketing platform<\/a> gaining popularity amongst small business owners. The platform has many features, including custom-built landing pages and subscription forms, automation workflows, and an advanced reporting dashboard.<\/p>\n\n\n\n<p>Unfortunately, the platform can be overly complicated and a bit pricey for many small businesses and startups. Since Moosend\u2019s price directly correlates with your number of subscribers, many business owners feel they are being financially penalized for growing their list.<\/p>\n\n\n\n<p>For an affordable, easy-to-use email marketing client, many small businesses are switching to Gumbamail. Gumbamail is the user-friendly plugin that works with your existing Gmail account. With a drag-and-drop email editor, 800+ email templates, and advanced reporting, it helps small businesses and startups grow their digital marketing strategy. Plus, with a forever-free plan and pricing tiers that don\u2019t increase with the size of your list, it fits perfectly into your marketing budget.<\/p>\n\n\n\n<p>Ready to see how Gumbamail can help you launch your email marketing strategy? <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-marketing-campaigns\/anpdgilpfngjdnolgofhlekehojfgdbm\" target=\"_blank\" rel=\"noreferrer noopener\">Download the free plugin<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a small business considering Moosend for your email marketing? Get 3 reasons why Gumbamail is the better choice and the better value.<\/p>\n","protected":false},"author":5,"featured_media":642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons Why Small Businesses Prefer Gumbamail Over Moosend<\/title>\n<meta name=\"description\" content=\"Are you a small business considering Moosend for your email marketing? Get 3 reasons why Gumbamail is the better choice and the better value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gumbamail.com\/blog\/moosend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Why Small Businesses Prefer Gumbamail Over Moosend\" \/>\n<meta property=\"og:description\" content=\"Are you a small business considering Moosend for your email marketing? 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