{"id":655,"date":"2022-06-20T10:17:51","date_gmt":"2022-06-20T10:17:51","guid":{"rendered":"https:\/\/gumbamail.com\/blog\/?p=655"},"modified":"2022-06-20T10:21:03","modified_gmt":"2022-06-20T10:21:03","slug":"squarespace-email-marketing","status":"publish","type":"post","link":"https:\/\/gumbamail.com\/blog\/squarespace-email-marketing\/","title":{"rendered":"Is Squarespace Email Marketing Right For Me? 3 Things You Should Know"},"content":{"rendered":"\n<p>Squarespace is a web platform allowing small business owners to create their own gorgeous website \u2014 all without knowing a single line of code. While<a href=\"https:\/\/backlinko.com\/squarespace-users\" target=\"_blank\" rel=\"noreferrer noopener\"> Squarespace has been around<\/a> since 2004, it really picked up steam circa 2015, where it generated $100 million in bookings. As of 2021, there were nearly 4 million subscribers on the platform.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Squarespace\u2019s extraordinary growth is due to the ease of the platform, allowing business owners to choose from pre-built templates and customize layouts with a drag-and-drop builder. Therefore, when the platform<a href=\"https:\/\/newsroom.squarespace.com\/blog\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"> launched Squarespace Email Campaigns in 2018<\/a>, many biz-owners-turned-web-designers hoped the new features would be just as user-friendly as the greater Squarespace platform.<\/p>\n\n\n\n<p>If you\u2019re considering using Squarespace email marketing to help market and sell your business, keep reading. Below, we explore what Squarespace Email Campaigns is, what it offers, and whether there might be a tool that\u2019s a better fit for your business.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does <\/strong><strong>Squarespace Email Marketing<\/strong><strong> Offer <\/strong><strong>Small Business Owners<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>Squarespace Email Campaigns is a suite of features that allows business owners to market their products and services. With Squarespace\u2019s email marketing features, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Build your first list: <\/strong>Squarespace allows you to build up to 20 different email lists on their platform. You can upload a new list via a .CSV file, or simply copy and paste them as plain text to add new subscribers.<\/li><li><strong>Grow your audience:<\/strong> The Squarespace web builder uses newsletter blocks to collect new subscribers via your website. While you can use these forms to integrate with a third-party email marketing platform, you can also automatically add subscribers to Squarespace Campaigns.<\/li><li><strong>Launch <\/strong><strong>automated campaigns<\/strong><strong>: <\/strong>Squarespace\u2019s email marketing campaigns allow you to send automated emails to your list. For example, you can send welcome emails, a new members-only coupon, or e-commerce emails to help deepen your relationship with your audience.<\/li><li><strong>Design newsletters and other campaigns: <\/strong>Just like Squarespace sites and landing pages, you can easily design Squarespace emails through an easy-to-use drag-and-drop builder. Plus, there are plenty of gorgeous, pre-designed email templates to choose from that work with both mobile and desktop.<\/li><li><strong>Track engagement in real-time: <\/strong>Squarespace allows you to track open rates, click-through rates, deliverability rates, <a href=\"https:\/\/gumbamail.com\/blog\/email-marketing-metrics\/\">and other metrics<\/a> through your email campaigns dashboard. You understand which potential customers are most engaged with your offering, helping to streamline your marketing efforts.<\/li><li><strong>Personalize communications: <\/strong>Squarespace offers a built-in CRM system where you can store and track customer data. Plus, you can build custom fields, allowing you to personalize your communications (e.g., you can use a customer\u2019s first name within the salutation of a blast campaign).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is <\/strong><strong>Squarespace Email Marketing<\/strong><strong> Right for You? 3 Things to Know Before You Buy<\/strong><\/h2>\n\n\n\n<p>If you\u2019re considering <a href=\"https:\/\/gumbamail.com\/blog\/email-marketing-101\/\">launching an email marketing strategy<\/a> for your small business, Squarespace Email Campaigns could be on your list of potential vendors. But before you subscribe to the service, there are a few things you should know:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Squarespace Email Campaigns<\/strong><strong> Only Work for Current Squarespace Customers<\/strong><\/h3>\n\n\n\n<p>If you\u2019re researching Squarespace\u2019s email marketing capabilities, chances are you are 1) a current Squarespace user or 2) considering building your website on the platform. Before you create an account, know this: Squarespace\u2019s email marketing tools are an add-on service. Meaning, you must have a live, Squarespace website in order to create and launch email campaigns through Squarespace (in fact, the service doesn\u2019t even work for website trial users).<\/p>\n\n\n\n<p>In other words, if, at one point in the future, you migrate your website to another platform (like WordPress, Wix, Shopify, or the GoDaddy Website Builder), you will lose access to Squarespace Email Campaigns. Therefore, some individuals are more comfortable using a third-party email marketing service that works with all website platforms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Squarespace vs. Gumbamail<\/strong><\/h4>\n\n\n\n<p>Unlike Squarespace, <a href=\"https:\/\/gumbamail.com\/\">Gumbamail\u2019s email campaigns<\/a> work with all website platforms. Gumbamail is the affordable, easy-to-use email marketing plugin that works in conjunction with your existing Gmail account. In fact, you don\u2019t even <em>need <\/em>a live website to gain access to Gumbamail\u2019s functionality, allowing you to market your business without investing in a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. You\u2019re Limited in How Many Emails You Can Send<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"807\" src=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Email-campaigns-pricing-plans.jpg\" alt=\"Squarespace email marketing: Pricing plans\" class=\"wp-image-660\" srcset=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Email-campaigns-pricing-plans.jpg 1200w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Email-campaigns-pricing-plans-300x202.jpg 300w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Email-campaigns-pricing-plans-1024x689.jpg 1024w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Email-campaigns-pricing-plans-768x516.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Unlike other popular email marketing services \u2014 like Mailchimp or <a href=\"https:\/\/gumbamail.com\/blog\/moosend\/\">Moosend<\/a> \u2014 Squarespace\u2019s pricing plans don\u2019t penalize you for growing your list. However, these plans can be extremely limiting when it comes to how many emails you can send per month.<\/p>\n\n\n\n<p>For example, Squarespace Email Campaigns offers a beginner \u201cStarter\u201d plan priced at an affordable $5 per month. However, this plan only allows you to send a mere three campaigns per month, or 500 emails total. If you upgrade to their Core plan, you can send five campaigns (or 5,000 emails total) for $10 per month.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Squarespace vs. Gumbamail<\/strong><\/h4>\n\n\n\n<p>Gumbamail\u2019s affordable pricing structure fits perfectly into your marketing budget. Gumbamail offers a forever-free plan where business owners can send 250 emails per month, while gaining access to unlimited templates, contact lists, and campaign reporting. Gumbamail\u2019s paid-for Basic plan is set to just $9 monthly, allowing you to launch 50,000 emails per month (a similar plan costs roughly 2.5X as much with Squarespace).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. You Might Find Their Email Design Capabilities Limiting<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"596\" src=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Responsive-design.jpg\" alt=\"Squarespace responsive design\" class=\"wp-image-661\" srcset=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Responsive-design.jpg 1200w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Responsive-design-300x149.jpg 300w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Responsive-design-1024x509.jpg 1024w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Squarespace-Responsive-design-768x381.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Squarespace built a reputation for their user-friendly tools, allowing business owners to build websites, landing pages, and marketing automation campaigns without a single line of code. While Squarespace\u2019s drag-and-drop email builder is easy to use, you might find the design features somewhat limiting.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/squarespace-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to Website Builder Expert<\/a>, Squarespace Email Campaigns hosts a mere 70 templates in their library. If you operate within a niche industry, or have dialed-in to a specific look and feel for your marketing materials, you might find these limited options frustrating.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Squarespace vs. Gumbamail<\/strong><\/h4>\n\n\n\n<p>Like Squarespace, Gumbamail offers a free drag-and-drop email builder allowing you to build gorgeous branded campaigns in minutes. To access these features, simply start a new campaign from your Gumbamail sidebar, name your campaign, then select a template. From there, you can customize the layout by swapping out colors and fonts, adding images, headers, text, and other blocks; and dropping in your own personal messaging.<\/p>\n\n\n\n<p>However, unlike Squarespace, you\u2019ll never find a shortage of Gumbamail email templates. Gumbamail offers <a href=\"https:\/\/gumbamail.com\/blog\/gmail-template\/\">800+ pre-designed templates<\/a> allowing users to create flawless campaigns without HTML or CSS. You can find templates fit for every industry, occasion, or promotion, allowing you to wow your audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Launch Your First <\/strong><strong>Email Marketing Campaign<\/strong><strong> With Gumbamail<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-1.jpg\" alt=\"Squarespace email marketing: Gumbamail template\" class=\"wp-image-659\" srcset=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-1.jpg 1200w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-1-300x188.jpg 300w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-1-1024x640.jpg 1024w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/Gumbamail-template-1-768x480.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Squarespace allows small business owners to design websites through their drag-and-drop builder. The platform has grown exponentially in recent years, and business owners were thrilled when the company announced the launch of Squarespace Email Campaigns.<\/p>\n\n\n\n<p>Unfortunately, as a small business owner, you might find some Squarespace email features limiting. You <em>must <\/em>have a live Squarespace website to access their email tools, their pricing structure limits the number of emails sent per month, and there are only 70 templates to choose from.<\/p>\n\n\n\n<p>In stark contrast, Gumbamail is the always-affordable, flexible email marketing tool built exclusively for small business owners. Unlike Squarespace, Gumbamail works in conjunction with any website platform (or none at all!). In addition, Gumbmail offers an always-free plan, so it fits perfectly within your budget. Finally, all Gumbamail plans come with access to 800+ email templates, giving you the freedom to find the perfect design to market your services.<\/p>\n\n\n\n<p>Ready to see how Gumbamail can transform your marketing strategy? <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-marketing-campaigns\/anpdgilpfngjdnolgofhlekehojfgdbm\" target=\"_blank\" rel=\"noreferrer noopener\">Download the free plugin<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore what Squarespace Email Campaigns is, what it offers, and whether there might be a tool that\u2019s a better fit for your business goals.<\/p>\n","protected":false},"author":5,"featured_media":666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Squarespace Email Marketing Right For Me? 3 Things You Should Know<\/title>\n<meta name=\"description\" content=\"Explore what Squarespace Email Campaigns is, what it offers, and whether there might be a tool that\u2019s a better fit for your business goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gumbamail.com\/blog\/squarespace-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Squarespace Email Marketing Right For Me? 3 Things You Should Know\" \/>\n<meta property=\"og:description\" content=\"Explore what Squarespace Email Campaigns is, what it offers, and whether there might be a tool that\u2019s a better fit for your business goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gumbamail.com\/blog\/squarespace-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Gumbamail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T10:17:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-20T10:21:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/44-squarespace.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/44-squarespace.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kara McCartney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#organization\",\"name\":\"Gumbamail\",\"url\":\"https:\/\/gumbamail.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2021\/08\/gumbamail-logo.svg\",\"contentUrl\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2021\/08\/gumbamail-logo.svg\",\"width\":1324,\"height\":256,\"caption\":\"Gumbamail\"},\"image\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#website\",\"url\":\"https:\/\/gumbamail.com\/blog\/\",\"name\":\"Gumbamail Blog\",\"description\":\"Learn about how to use Gmail to make the most out of your email marketing\",\"publisher\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gumbamail.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gumbamail.com\/blog\/squarespace-email-marketing\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/44-squarespace.jpg\",\"contentUrl\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/06\/44-squarespace.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gumbamail.com\/blog\/squarespace-email-marketing\/#webpage\",\"url\":\"https:\/\/gumbamail.com\/blog\/squarespace-email-marketing\/\",\"name\":\"Is Squarespace Email Marketing Right For Me? 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