{"id":874,"date":"2022-10-18T09:31:27","date_gmt":"2022-10-18T09:31:27","guid":{"rendered":"https:\/\/gumbamail.com\/blog\/?p=874"},"modified":"2022-10-18T09:31:27","modified_gmt":"2022-10-18T09:31:27","slug":"eblast-examples","status":"publish","type":"post","link":"https:\/\/gumbamail.com\/blog\/eblast-examples\/","title":{"rendered":"8 E-blast Examples to Increase Online Sales"},"content":{"rendered":"\n

When it comes to email marketing, e-blasts tend to get a bad rap. Why? Because they have a tendency to be impersonal, intrusive, and frankly, a bit spammy.<\/p>\n\n\n\n

In other words, e-blasts often fail<\/a> to use three of the most powerful tools within the realm of email marketing: automation, personalization, and segmentation. However, when done right, an e-blast can help increase e-commerce sales and re-engage former customers. <\/p>\n\n\n\n\n\n\n\n

Below, we explain what an e-blast is, how to use them (the right way), and eight e-blast examples every digital marketer should have in their arsenal.<\/p>\n\n\n\n\n\n

What Is an E-blast, and How Should You Use it?<\/strong><\/h2>\n\n\n\n

By 2027, global email marketing revenue<\/a> is expected to hit $17.9 billion \u2014 thanks in part to e-blasts.<\/p>\n\n\n\n

E-blasts are one-time mass emails<\/a> sent to a large portion of your list. Unlike other types of email campaigns, e-blasts are not part of an automated sequence, nor are they triggered by a specified event. Many times, e-blasts are sent as a time-sensitive campaign, often to promote an upcoming sale, holiday, webinar, or other event.<\/p>\n\n\n\n

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To help you better understand e-blasts, here\u2019s a quick breakdown of what they are, and are not.<\/p>\n\n\n\n

What an e-blast is:<\/th>What an e-blast isn\u2019t:<\/th><\/tr><\/thead>
Your monthly, company-wide email newsletter<\/td>A welcome email autoresponder<\/td><\/tr>
A promotional email for an upcoming sale<\/td>A marketing automation confirmation for an upcoming appointment<\/td><\/tr>
A holiday sale with a preview of your product line<\/td>An automated email confirming a recent purchase<\/td><\/tr>
A promotional email advertising an upcoming event, such as a webinar<\/td>A follow-up email creating a survey on a customer\u2019s satisfaction with a recent purchase<\/td><\/tr>
A 24-hour flash sale for a time-pertinent purchase<\/td>A drip email series pushing subscribers further down the sales funnel<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

How to Best Use an <\/strong>E-blast<\/strong><\/h3>\n\n\n\n

E-blasts earned a poor reputation amongst marketers because they were (and continue to be) used the wrong way. Sending a one-off email doesn\u2019t mean you should ignore every learned tactic on how to connect with your target audience.<\/p>\n\n\n\n

To incorporate e-blasts into an effective content marketing strategy, implement the following:<\/p>\n\n\n\n