{"id":890,"date":"2022-10-18T09:33:00","date_gmt":"2022-10-18T09:33:00","guid":{"rendered":"https:\/\/gumbamail.com\/blog\/?p=890"},"modified":"2022-10-18T09:33:00","modified_gmt":"2022-10-18T09:33:00","slug":"email-marketing-design-ideas","status":"publish","type":"post","link":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/","title":{"rendered":"6 Common Email Marketing Design Mistakes (and How to Fix Them)"},"content":{"rendered":"\n<p>Want to capture readers\u2019 attention with your latest email campaign? You\u2019ve got 10 seconds.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research by Statista<\/a> states the average person spent 10 seconds reading a single email in 2021 \u2014 a stat that\u2019s rarely budged over the past 10 years. In 2011, individuals spent 10.4 seconds reading emails, and in 2018 people dedicated a 10-year high of 13.4 seconds to each message.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Translation: Subscribers may scan the first two to three sentences of <a href=\"https:\/\/gumbamail.com\/blog\/gmail-email-marketing-campaign\/\">your email marketing campaign<\/a> before taking action. And if those brief bouts of copy don\u2019t resonate, the \u201caction\u201d taken could be to send your carefully crafted campaign straight to the trash (or worse, hit the unsubscribe button).<\/p>\n\n\n\n<p>Brief subscriber attention spans \u2014 coupled with high unsubscribe rates and overflowing inboxes \u2014 is why email marketing design is so important. Effective email design combines snappy copy, powerful call-to-action (CTA) buttons, on-brand imagery, and a smooth user experience (UX) to entice subscribers to take a desired action. Below, we dive into the most common misconceptions surrounding email marketing design \u2014 and what to do instead.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 Email Marketing Design Mistakes to Avoid<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"http:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-email-marketing-templates-1024x609.jpeg\" alt=\"Email marketing design: Gumbamail email marketing templates\" class=\"wp-image-893\" srcset=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-email-marketing-templates-1024x609.jpeg 1024w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-email-marketing-templates-300x179.jpeg 300w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-email-marketing-templates-768x457.jpeg 768w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-email-marketing-templates.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Email can be one of the most lucrative marketing channels at your disposal \u2014 earning an <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2022\/02\/14\/your-guide-to-results-driven-email-marketing\/?sh=610122de28f5\" target=\"_blank\" rel=\"noreferrer noopener\">average $36 for every $1 spent<\/a> \u2014 but only when done right. Unfortunately, many business owners approach email design in the completely wrong way. Here, we share several email design best practices to incorporate into <a href=\"https:\/\/gumbamail.com\/blog\/small-business-email-marketing\/\">your digital marketing strategy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Writing Too Much Copy<\/strong><\/h3>\n\n\n\n<p>Repeat after us: An email message is not a blog post.<\/p>\n\n\n\n<p>Email copy is meant to be a short-form medium \u2014 not the drafting of the next great American novel. Many beautiful emails can be written with 100 words (or less!) which equates to roughly two brief paragraphs.<\/p>\n\n\n\n<p>Remember the 10 second rule? If your message includes multiple long paragraphs, chances are it won\u2019t get read anyways. To ensure your copy makes the biggest impact, follow these tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Start with the most important information: <\/strong>Treat your email like a New York Times article. Everything you need to know is within that first paragraph, with more minor details included further down the message.<\/li><li><strong>Use the \u201ctwo scrolls\u201d rule:<\/strong> The <a href=\"https:\/\/martech.org\/majority-emails-opened-apple-devices-android-users-pay-attention\" target=\"_blank\" rel=\"noreferrer noopener\">overwhelming majority of email messages<\/a> (66%) are read on mobile devices. If your email message can\u2019t be read within two scrolls on your phone, it needs to be cut.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Not Using <\/strong><strong>Headers<\/strong><\/h3>\n\n\n\n<p>Many business owners write email blasts the same way they would a quick text to a friend. Their entire message is smashed into a single block of text, with zero regard for user experience.<\/p>\n\n\n\n<p>This poses a problem for two reasons: 1) it doesn\u2019t tell the user\u2019s eyes where to travel and 2) it doesn\u2019t explain which parts are most important. Instead, use section blocks, headers, and subheaders to make your email more scannable:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Challenge yourself to use three <\/strong><strong>headers<\/strong><strong> per email: <\/strong>This includes one header and two subheaders. For example, your header informs the reader of an upcoming sale while two subheaders could highlight popular products.<\/li><li><strong>Write an outline before drafting your message: <\/strong>If you struggle with headers, write an outline first. Outlining forces you to prioritize your thoughts into significant ideas and smaller details, helping you compose your message.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Not Staying On Brand<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/gumbamail.com\/blog\/gmail-template\/\">Email templates are excellent tools<\/a> to help compose a well-structured message. However, email newsletter templates aren\u2019t an out-of-the-box solution \u2014 instead, you should customize them to fit your brand.<\/p>\n\n\n\n<p>Colors, fonts, and imagery should all be swapped out to fall within your brand guidelines. If you don\u2019t know where to start, follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Use your own <\/strong><strong>color scheme<\/strong><strong> and <\/strong><strong>typography<\/strong><strong>: <\/strong>The fonts you use for headers and paragraph text on each email should match those used within your landing page or web design. And while you shouldn\u2019t use every swatch within your color palette, consider customizing your CTA buttons and headers.<\/li><li><strong>Don\u2019t use generic imagery: <\/strong>If you don\u2019t have professional product photos, it\u2019s OK! Today, many phones take high-quality images, allowing business owners to produce product shots on the fly. Or, you can consider searching for unique images using a royalty-free site such as Unsplash, Pexels, or Burst.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Straying From a Single Idea<\/strong><\/h3>\n\n\n\n<p>Smashing a lot of information into a single message can distract readers, thereby preventing them from taking a desired action. If your open rates are high but your email content isn\u2019t leading to conversions, it\u2019s a sign you may need to streamline your messaging.<\/p>\n\n\n\n<p>Each email you write should focus on a single concept, whether it\u2019s an upcoming sale or a new product line. If your message feels a bit all over the place, try the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Break your email into a campaign series: <\/strong>Streamlining your content doesn\u2019t necessarily mean deleting it all together. Instead, transform your dynamic content into a three-part email series, where each message focuses on a single thought.<\/li><li><strong>Use <\/strong><strong><em>one <\/em><\/strong><strong>CTA button<\/strong><strong>: <\/strong>Using too many design elements makes for a cluttered, confusing email. Increase click-through rates (and e-commerce sales!) by using one eye-catching call-to-action button, driving readers toward the desired destination.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Not Designing for Mobile<\/strong><\/h3>\n\n\n\n<p>Designing a good email starts with understanding how your target audience absorbs information. As stated earlier, many email users aren\u2019t browsing their inbox while seated quietly at a desk. Instead, they\u2019re on-the-go, scrolling through their phones.<\/p>\n\n\n\n<p>Today, the vast majority of <a href=\"https:\/\/gumbamail.com\/blog\/email-marketing-templates\/\">pre-built email templates<\/a> come with responsive design (i.e., they work for both desktop and mobile screens). However, it\u2019s still important to keep the following concepts in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Optimize<\/strong><strong> <\/strong><strong>white space<\/strong><strong>: <\/strong>Reading an email on your phone (clearly) means reading on a smaller screen. Therefore, you need to be conscious of white space, leaving an appropriate amount of room between design elements to improve readability.<\/li><li><strong>Be cautious of too many images: <\/strong>Checking email on-the-go means cell service and Wi-Fi access will vary. Large images (like infographics or GIFs) are notoriously slow to load, particularly within responsive emails. Always resize your images (800-1,000 pixels wide is plenty) and use alt text (alternative text) in case the image fails to load.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Forgetting About <\/strong><strong>Functionality<\/strong><\/h3>\n\n\n\n<p>Let us leave you with this: It does not matter how aesthetically pleasing your email is if it doesn\u2019t have the functionality to back it up.<\/p>\n\n\n\n<p>You can research all the email marketing design trends you want, but in the end your email must load within a reasonable amount of time, contain correct links, and display on any device. Your subscribers\u2019 time and inbox space is valuable, and therefore you should ensure your newsletter design delivers on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make it easy for readers to <\/strong><strong>unsubscribe<\/strong><strong>: <\/strong>Clearly posting unsubscribe links isn\u2019t just courteous, it\u2019s legally required. Include links in your footer where readers can unsubscribe or update their email preferences.<\/li><li><strong>Always test before sending: <\/strong>Mistakes happen, and unlike a blog post or social media caption, you can\u2019t correct it once you send your email. Always send a test email to yourself or your team testing all links, gauging image load times, viewing your message on mobile, and doing a final proofread.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start Sending Gorgeous Email Campaigns With Gumbamail<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"http:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-in-Gmail-1-1024x640.jpg\" alt=\"Gumbamail in Gmail\" class=\"wp-image-892\" srcset=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-in-Gmail-1-1024x640.jpg 1024w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-in-Gmail-1-300x188.jpg 300w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-in-Gmail-1-768x480.jpg 768w, https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/Gumbamail-in-Gmail-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Email marketing can help increase sales for your business, but only when done correctly. Unfortunately, email marketing design is an area that\u2019s often misunderstood.<\/p>\n\n\n\n<p>To send a well-crafted email, optimize it for mobile, focus on one clear concept, and include your company branding. Starting with a pre-designed email template can help with all of the above \u2014 which is where Gumbamail comes in.<\/p>\n\n\n\n<p>Gumbamail is the easy-to-use email marketing platform that works in conjunction with your existing Gmail account. Gumbamail comes with 800+ professionally designed email templates that can be easily customized through a drag-and-drop builder.<\/p>\n\n\n\n<p>Ready to see how Gumbamail can transform your email design? <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-marketing-campaigns\/anpdgilpfngjdnolgofhlekehojfgdbm\" target=\"_blank\" rel=\"noreferrer noopener\">Download the free plugin<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you only have 10 seconds to capture readers&#8217; attention, here&#8217;s how to use email marketing design in the most effective, compelling way.<\/p>\n","protected":false},"author":5,"featured_media":900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Common Email Marketing Design Mistakes (and How to Fix Them)<\/title>\n<meta name=\"description\" content=\"If you only have 10 seconds to capture readers&#039; attention, here&#039;s how to use email marketing design in the most effective, compelling way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Common Email Marketing Design Mistakes (and How to Fix Them)\" \/>\n<meta property=\"og:description\" content=\"If you only have 10 seconds to capture readers&#039; attention, here&#039;s how to use email marketing design in the most effective, compelling way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Gumbamail Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T09:33:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kara McCartney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#organization\",\"name\":\"Gumbamail\",\"url\":\"https:\/\/gumbamail.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2021\/08\/gumbamail-logo.svg\",\"contentUrl\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2021\/08\/gumbamail-logo.svg\",\"width\":1324,\"height\":256,\"caption\":\"Gumbamail\"},\"image\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#website\",\"url\":\"https:\/\/gumbamail.com\/blog\/\",\"name\":\"Gumbamail Blog\",\"description\":\"Learn about how to use Gmail to make the most out of your email marketing\",\"publisher\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gumbamail.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg\",\"contentUrl\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#webpage\",\"url\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/\",\"name\":\"6 Common Email Marketing Design Mistakes (and How to Fix Them)\",\"isPartOf\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#primaryimage\"},\"datePublished\":\"2022-10-18T09:33:00+00:00\",\"dateModified\":\"2022-10-18T09:33:00+00:00\",\"description\":\"If you only have 10 seconds to capture readers' attention, here's how to use email marketing design in the most effective, compelling way.\",\"breadcrumb\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/gumbamail.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Common Email Marketing Design Mistakes (and How to Fix Them)\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#webpage\"},\"author\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/#\/schema\/person\/dce071e0fde407a0f883dd74dd1ae98a\"},\"headline\":\"6 Common Email Marketing Design Mistakes (and How to Fix Them)\",\"datePublished\":\"2022-10-18T09:33:00+00:00\",\"dateModified\":\"2022-10-18T09:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#webpage\"},\"wordCount\":1295,\"publisher\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.svg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#\/schema\/person\/dce071e0fde407a0f883dd74dd1ae98a\",\"name\":\"Kara McCartney\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gumbamail.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6e05b5c139d39871b459ea83d70d121fc5ca9e77d6c3229c25bc930b09dd9082?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6e05b5c139d39871b459ea83d70d121fc5ca9e77d6c3229c25bc930b09dd9082?s=96&d=mm&r=g\",\"caption\":\"Kara McCartney\"},\"url\":\"https:\/\/gumbamail.com\/blog\/author\/karamccartney\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Common Email Marketing Design Mistakes (and How to Fix Them)","description":"If you only have 10 seconds to capture readers' attention, here's how to use email marketing design in the most effective, compelling way.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/","og_locale":"en_US","og_type":"article","og_title":"6 Common Email Marketing Design Mistakes (and How to Fix Them)","og_description":"If you only have 10 seconds to capture readers' attention, here's how to use email marketing design in the most effective, compelling way.","og_url":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/","og_site_name":"Gumbamail Blog","article_published_time":"2022-10-18T09:33:00+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg","twitter_misc":{"Written by":"Kara McCartney","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/gumbamail.com\/blog\/#organization","name":"Gumbamail","url":"https:\/\/gumbamail.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/gumbamail.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2021\/08\/gumbamail-logo.svg","contentUrl":"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2021\/08\/gumbamail-logo.svg","width":1324,"height":256,"caption":"Gumbamail"},"image":{"@id":"https:\/\/gumbamail.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/gumbamail.com\/blog\/#website","url":"https:\/\/gumbamail.com\/blog\/","name":"Gumbamail Blog","description":"Learn about how to use Gmail to make the most out of your email marketing","publisher":{"@id":"https:\/\/gumbamail.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gumbamail.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#primaryimage","inLanguage":"en-US","url":"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg","contentUrl":"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.jpg","width":1200,"height":628},{"@type":"WebPage","@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#webpage","url":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/","name":"6 Common Email Marketing Design Mistakes (and How to Fix Them)","isPartOf":{"@id":"https:\/\/gumbamail.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#primaryimage"},"datePublished":"2022-10-18T09:33:00+00:00","dateModified":"2022-10-18T09:33:00+00:00","description":"If you only have 10 seconds to capture readers' attention, here's how to use email marketing design in the most effective, compelling way.","breadcrumb":{"@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/gumbamail.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Common Email Marketing Design Mistakes (and How to Fix Them)"}]},{"@type":"Article","@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#article","isPartOf":{"@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#webpage"},"author":{"@id":"https:\/\/gumbamail.com\/blog\/#\/schema\/person\/dce071e0fde407a0f883dd74dd1ae98a"},"headline":"6 Common Email Marketing Design Mistakes (and How to Fix Them)","datePublished":"2022-10-18T09:33:00+00:00","dateModified":"2022-10-18T09:33:00+00:00","mainEntityOfPage":{"@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#webpage"},"wordCount":1295,"publisher":{"@id":"https:\/\/gumbamail.com\/blog\/#organization"},"image":{"@id":"https:\/\/gumbamail.com\/blog\/email-marketing-design-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/gumbamail.com\/blog\/wp-content\/uploads\/2022\/10\/60-email-marketing-design.svg","articleSection":["Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gumbamail.com\/blog\/#\/schema\/person\/dce071e0fde407a0f883dd74dd1ae98a","name":"Kara McCartney","image":{"@type":"ImageObject","@id":"https:\/\/gumbamail.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/6e05b5c139d39871b459ea83d70d121fc5ca9e77d6c3229c25bc930b09dd9082?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e05b5c139d39871b459ea83d70d121fc5ca9e77d6c3229c25bc930b09dd9082?s=96&d=mm&r=g","caption":"Kara McCartney"},"url":"https:\/\/gumbamail.com\/blog\/author\/karamccartney\/"}]}},"_links":{"self":[{"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/comments?post=890"}],"version-history":[{"count":3,"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions"}],"predecessor-version":[{"id":903,"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/posts\/890\/revisions\/903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/media\/900"}],"wp:attachment":[{"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/media?parent=890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/categories?post=890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gumbamail.com\/blog\/wp-json\/wp\/v2\/tags?post=890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}