Alternative to Yet Another Mail Merge: Gumbamail
Gumbamail is an alternative to Yet Another Mail Merge that offers a wider range of features to send email marketing campaigns without leaving Gmail.
Gumbamail is an alternative to Yet Another Mail Merge that offers a wider range of features to send email marketing campaigns without leaving Gmail.
On the table below you can find all differences between Gumbamail and Yet Another Mail Merge (YAMM) to consider which one can cater best to your email sending needs.
| Gumbamail | YAMM | |
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| Pricing | 9.70$/month |
20$/year with a personal Gmail account, $40/year with a Google Workspace account (formerly called G Suite) |
| Daily sending limit | Unlimited |
500/day with a personal Gmail account 2,000/day with a Google Workspace account |
| Drag & Drop template editor |
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| Free templates |
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| Import from a .csv file, Google Sheets or Google Contacts |
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| Mail Merge |
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| Schedule email campaigns |
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| Advanced reporting & analytics of your campaigns and recipient lists |
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| Customized email and name sender |
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| Support in Spanish and English |
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Yet Another Mail Merge is an extension available on Google Workspace Marketplace (formerly called G Suite) to send email marketing campaigns from Google Sheets in Gmail. Even though it enables you to send personalized mass emails, most of its processes (from creating an email campaign to checking analytics) are manual and not that comfortable to use, while other similar tools are easier to use.
Gumbamail offers a wide range of benefits that other providers such as YAMM do not:
Gumbamail uses their own email servers, which means you do not have to comply with Gmail’s daily sending limit (500 emails a day with a free Gmail account and 2,000 emails a day with a G Suite account).
You will be able to create and easily customize visually appealing and responsive HTML templates using an easy-to-use drag & drop editor.
You can use more than 250 tailor-made HTML templates for free which are easy to customize or you can also design your own to fit your brand identity. You can customize your template on the go while creating your email campaign. With YAMM you can only send plain text emails that you have previously created on Google Docs.
You can import your recipient lists easily from a .csv file, a Google Drive spreadsheet or Google Contacts. You will also get access to an advanced reporting dashboard for each email list without leaving Gmail: subscribes, unsubscribes, average open and click-through rate, among other data.
Gumbamail includes a visual reporting dashboard for each email campaign and email list without leaving your Gmail account. All the data points you need to check the success of your mass email campaigns at hand: delivered emails, bounced emails, opened, click-through rate, and unsubscribes. YAMM offers fewer email metrics and you will have to go to each recipient list on Google Sheets to track your emails, no visual dashboard available.
Unlike YAMM, where you have to manage unsubscribes manually by adding an opt-out link, Gumbamail’s templates all include an unsubscribe link by default that is connected to your email lists. You will only send emails to those interested, period. Be fully compliant with email best practices without any management on your side.
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