Author: Kara McCartney

Want to spend less time in your inbox each day? (Let’s be real — who doesn’t?)

Research shows the average working professional sends 40 emails each day. If you find yourself emailing the same group of people repeatedly, you may be able to cut down on your workload. By leveraging contact groups in Gmail, you email a single address, versus retyping dozens of emails time and time again.

Before you launch your first email campaign, you should set clear goals for your overall strategy.

Your specific goal(s) will help determine several factors for upcoming marketing campaigns, including how often you publish, which call to action (CTA) you use, and what you write about. However, if this is your first time taking on email marketing as a small business owner, you’re probably thinking, “I don’t even know what a reasonable goal would be!”

If you’re a small business owner looking to construct an email marketing strategy, Constant Contact and Mailchimp may be at the top of your list of potential platforms.

When you try a new restaurant, grab a latte from a new cafe, or switch your skincare line, what sparked you to make the decision? If you’re like 88% of the population, chances are you made these purchase decisions based on a recommendation from people you know.

Squarespace is a web platform allowing small business owners to create their own gorgeous website — all without knowing a single line of code. While Squarespace has been around since 2004, it really picked up steam circa 2015, where it generated $100 million in bookings. As of 2021, there were nearly 4 million subscribers on the platform.

When it comes to email marketing, business owners often become so caught up in growth, they forget about engagement. Their sole focus resides in adding subscribers to their list, without a single thought as to whether those subscribers open their emails.