As a small business owner, what’s the most valuable marketing tool at your disposal? According to the Content Marketing Institute, the overwhelming majority (81%) of marketers believe it’s email newsletters.
Email newsletters are a great way to stay top-of-mind with new and potential customers. Since it can take up to eight touch points (i.e., eight pieces of content) to make a sale, newsletters keep your target audience engaged until they’re primed to buy. With an email newsletter, you can share a variety of topics with your list, including new product lines, upcoming events, new internal hires, company expansions or store openings, and industry updates.Continue reading “8 Email Newsletter Examples to Stay Top-of-Mind With Potential Buyers”