Author: Kara McCartney

If you want to capture your customer’s attention, slide into their inbox.

If you’re a small-business owner, email is a must-have channel within your marketing strategy. One survey shows people spend three hours a day checking work email, and another two checking their personal inbox (a total of five hours!).

When it comes to email marketing, the “one size fits all” tactic rarely works. An effective email campaign needs to be personalized to the individual recipient. 

What’s the best way to grow your email list? How do you increase conversions on an e-commerce campaign? How do you get more sign-ups for your email newsletter?

If you’re a business owner, there are a number of intuitive platforms that allow you to build a website without an ounce of code — Wix being one of them. Since Wix offers a built-in email marketing service, it often seems as an optimal solution for small businesses.

If you’re a small business owner, email marketing is one tool you can’t ignore. According to Forbes, email continues to deliver the highest ROI across all marketing channels — bringing back $42 for every dollar you invest.