Is Squarespace Email Marketing Right For Me? 3 Things You Should Know

Squarespace is a web platform allowing small business owners to create their own gorgeous website — all without knowing a single line of code. While Squarespace has been around since 2004, it really picked up steam circa 2015, where it generated $100 million in bookings. As of 2021, there were nearly 4 million subscribers on the platform.

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5 KPIs for Email Marketing That Lead to a Solid ROI

You can’t implement a strategic email marketing strategy without specific goals.

Let’s face it: As a small-business owner, your time, resources, and funds dedicated to marketing are limited. According to Fundera, nearly half of businesses spend less than $10,000 on marketing annually, and one in 10 businesses don’t invest in marketing at all.

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What Is a LISTSERV? Drawbacks and Replacement Solutions

If you want to keep connected with a group of people, what’s the best mode of communication? A WhatsApp group? A group text? A Facebook group?

In the ‘90s, one of easiest, most popular ways to get in touch with people was to join a LISTSERV. Every member of the list could email a single email address, and each message would get distributed to every other person within the list. Each member could opt-in or opt-out of messages on their own, and unsubscribes were handled automatically.

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