Author: Kara McCartney

When you try a new restaurant, grab a latte from a new cafe, or switch your skincare line, what sparked you to make the decision? If you’re like 88% of the population, chances are you made these purchase decisions based on a recommendation from people you know.

Squarespace is a web platform allowing small business owners to create their own gorgeous website — all without knowing a single line of code. While Squarespace has been around since 2004, it really picked up steam circa 2015, where it generated $100 million in bookings. As of 2021, there were nearly 4 million subscribers on the platform.

When it comes to email marketing, business owners often become so caught up in growth, they forget about engagement. Their sole focus resides in adding subscribers to their list, without a single thought as to whether those subscribers open their emails.

You can’t implement a strategic email marketing strategy without specific goals.

Let’s face it: As a small-business owner, your time, resources, and funds dedicated to marketing are limited. According to Fundera, nearly half of businesses spend less than $10,000 on marketing annually, and one in 10 businesses don’t invest in marketing at all.

Small businesses and startups need an email marketing platform that’s low-cost, offers an easy user interface, and requires little to no learning curve to launch their first campaign.

If you want to keep connected with a group of people, what’s the best mode of communication? A WhatsApp group? A group text? A Facebook group?

In the ‘90s, one of easiest, most popular ways to get in touch with people was to join a LISTSERV. Every member of the list could email a single email address, and each message would get distributed to every other person within the list. Each member could opt-in or opt-out of messages on their own, and unsubscribes were handled automatically.