Author: Kara McCartney

When it comes to email marketing, e-blasts tend to get a bad rap. Why? Because they have a tendency to be impersonal, intrusive, and frankly, a bit spammy.

In other words, e-blasts often fail to use three of the most powerful tools within the realm of email marketing: automation, personalization, and segmentation. However, when done right, an e-blast can help increase e-commerce sales and re-engage former customers.

Are you battling a case of writer’s block for your next email campaign? Below, we share 15 email campaign ideas to help transform readers into paying customers.

Keeping your email list engaged is a delicate balance. You need to communicate often enough to stay top of mind, but not so often that you bombard their inbox (thus spiking your unsubscribe rate). You need to send high-quality, personalized content relevant to their interests, without getting so targeted you drain your internal resources.

Want to send a blast email in Gmail? Before you start, there’s a few limitations you need to know.

Let’s get the bad news out of the way: Gmail has strict sending limits that can prevent you from messaging everyone on your list. But the good news? With the right tools, you can bypass these restrictions to email hundreds (or thousands!) of subscribers in just a few minutes.

Want to send on-brand, high-converting email campaigns to your subscriber base? Writing a well-worded message and subject line is just the beginning. Once you move past the copywriting phase, it’s time for the fun part: design.

Fortunately, you don’t have to be a graphic designer or know a single line of code to send a gorgeous email marketing campaign. With the right email marketing software, you can customize pre-designed email marketing templates to transform readers into loyal customers. Below, we dive into a collection of drag-and-drop, responsive email templates that can help promote your brand.

Is there a limit to how many people you can email in Gmail?

Short answer: Yes. Longer answer: You can’t message unlimited recipients in Gmail. To cut down on spam (an ever-growing problem on the internet), there is a strict Gmail recipient limit. These limits set a cap on how many total people you can email, how many messages can be auto-forwarded, and even how many unique recipients you can email — all in a 24-hour period.

Want to gain time back in your day? Spend less time in your inbox.

Most business owners agree that email can be a drain on time, money, and resources. Working professionals spend an average of 2.6 hours answering emails each day, causing over half of U.S. employees to respond to emails after work hours.

Which begs the question: Is avoiding email really possible?