Author: Kara McCartney

Want to increase sales on your online Shopify store? You’ll want to devise an email marketing strategy.

According to Sales cycle, 50% of consumers buy from marketing-related emails at least once a month. Sending strategically crafted email marketing campaigns can educate consumers on your product and/or service, lead to a successful new product launch, or re-engage past clients. But before you accomplish all of the above, you need the right marketing automation platform.

As a small business owner, you know digital marketing is key to your success. According to the 2020 B2B Content Marketing Report, 87% of marketers use email to distribute content (second only to social media, at 89%).

Email marketing has the potential to build brand awareness, educate consumers on your product or service, and ultimately drive more sales. In fact, research shows that 60% of consumers made a purchase as a result of email marketing — proving the channel can be extremely lucrative for your business.

Want to increase online sales? Start by investing in an e-commerce email marketing strategy.

Email is praised by digital marketers for being a tried-and-true channel. Why? It has a high ROI ($36 for every $1 spent), a jaw-droppingly high user base (4.26 billion users and counting), and unlike social media or SEO, an algorithm change won’t collapse your well-crafted strategy.

Want to move potential clients further down the sales funnel? Start by launching a regular email newsletter. According to the Content Marketing Institute, email newsletters are the most efficient type of content when it comes to nurturing leads — outperforming blog posts, case studies, and social media content.

When launching your digital marketing strategy, which gets you the most return on your investment — social media marketing, PPC, or email?

Research shows that email marketing is one of the most lucrative of all digital channels, earning $38 for every $1 spent. But a high ROI isn’t the only benefit of email marketing. Email allows you to capture a wide audience of potential customers, personalize communications, and drive traffic to your website or e-commerce platform.

Looking for an email automation platform for your small business? GoDaddy email marketing could be at the top of your list of potential service providers.

The GoDaddy Digital Marketing Suite has everything you need to launch your marketing strategy — including SEO, social media, and email. There are pros and cons to all of the above: While GoDaddy is praised for its broad suite of products, its services may not offer everything you need to launch a successful email marketing campaign.