If you want to grow your business, you need to perform multiple actions at scale. When it comes to sales and marketing, this means transition from emailing prospects one by one to launching email campaigns that reach your entire audience.
Unfortunately, only 66% of small business owners currently leverage email marketing to promote their services. If you fall within the 34% that does not, it’s time to invest in a bulk email service. Bulk email marketing services allow you to broadcast your message to a wide audience, thereby moving leads further down your sales funnel.
But how do you determine which bulk email service is right for your business? Below, we dive into seven different traits to search for when choosing a mass email service. We’ll dive into pricing, functionality, and even customer support, allowing you to make an educated decision when selecting your bulk email provider.
Which Bulk Email Service Is Right for Your Business? 7 Traits to Look For
Mass email marketing campaigns help you reach a broad audience in less time. With the right email marketing software, you can launch a drip campaign, promote your new product line, or send an exclusive coupon to customers on their birthdays.
But before you can do any of the above, you need to select the best email service provider for your business. As you weigh your options, look for the following traits.
1. It Fits Your Budget
As a small business owner, you need to keep a watchful eye on expenses. Most experts agree that you should spend between 12-20% of your revenue on marketing, while others say that number should be far lower, dropping between 2-5%.
Therefore, you should find a cost-effective solution that fits comfortably inside your marketing budget. Fortunately, Gumbamail offers a free plan to help small business owners get off the ground. And unlike many other marketing platforms that charge more as you grow your email list, Gumbamail’s free plan comes with unlimited subscribers. To send an increased number of emails (e.g., up to 50,000 emails per month), you can upgrade to Gumbamail’s paid plans, which start below $9 per month.
2. It Offers an Intuitive Email Builder
As a small business owner, it’s highly unlikely you’ll employ an in-house graphic design department. To prevent having to pay a designer or developer from coding HTML emails from scratch (which can run up upwards of $100 an hour!) you’ll want to choose email marketing tools with a built-in drag-and-drop editor.
Fortunately, Gumbamail comes complete with a drag-and-drop builder that makes it easy to send gorgeous, responsive email campaigns. Simply add your logo, customize fonts and color palettes to suit your brand, add a subject line, and customize images and text. Plus, every Gumbamail plan (even the free option!) comes with 800+ pre-designed email templates, allowing you to launch your next campaign in mere minutes.
3. It Comes With Built-In Email Tracking
Business owners use email because it has one of the highest ROIs of any marketing channel. In fact, current estimates state that email marketing’s ROI currently hovers around 4,400%, bringing in $44 for every $1 spent.
However, these are global estimates. To ensure your marketing efforts are pulling in big numbers, you need to keep a close eye on your reporting metrics. Choose a marketing automation system that comes with a built-in reporting dashboard, allowing you to use data — not gut instincts — to tweak your marketing strategy.
Gumbamail comes with an advanced reporting dashboard for all paid plans. With Gumbamail, you can track conversions, open rates and click rates, and email delivery, all in real time.
4. It Helps You Stay Legally Legit
Email comes with a lot of benefits (especially for small business owners). However, there is one major drawback: spam.
Researchers state that 320 billion spam-related messages are sent every day via email. To cut down on this ever-growing problem, governments across the world have strict anti-spam laws related to email marketing. For example, the United States CAN-SPAM Act states every subscriber on your contact list must give permission before you email them, and any unsubscribe requests must be honored in a reasonable amount of time.
Gumbamail’s email marketing platform comes with built-in email validation, allowing you to stay compliant with the EU-GDPR and U.S. CAN-Spam Act. Each email blast automatically contains an opt-out link, and unsubscribes are automatically removed from your list. Therefore, you can rest assured you are abiding by all laws and your sender reputation is protected.
5. It Contains Simple Email List Management
The best email providers don’t just serve as marketing automation tools. Instead, a bulk email service can double as a CRM (customer relationship management) system, allowing you to keep a close eye on your audience.
With Gumbamail, you can have flexible email list management, all maintained through your existing Gmail account. Through Gumbamail’s functionality, you can add subscribers through Google Sheets, Google Contacts, or a .CSV file. From there, you can access detailed information on each individual within your list, including email deliverability, opens, clicks, and unsubscribes.
6. It Saves You Time
As a small business owner, you’re constantly running short on time. In fact, research shows that most small businesses can only dedicate 20 hours per week on marketing tasks (which are usually covered by another employee).
Therefore, you must choose an email sending platform that’s intuitive, easy-to-use, and promotes time optimization. Fortunately, Gumbamail is the user-friendly email marketing plugin that works with your existing Gmail account. With Gumbamail, it takes little to no time to get up and running — simply download the plugin, grant permissions from your Gmail account, and start building your first campaign. Plus, with Gumbamail’s drag-and-drop builder, you can send your first email newsletter within little to no time at all.
7. It Offers Tech Support (When Needed)
If you do your own email marketing, at some point or another, you may need a little extra help. Therefore, it’s important to choose an email service that offers tech support.
With Gumbamail, you can access a large library of support articles, answering your questions about launching automated emails, customizing templates, and installation. Plus, Gumbamail offers customer support in both English and Spanish, so you can get the support you need to launch your campaign.
Why Small Business Owners Are Switching to Gumbamail
Email is one of the most lucrative marketing channels in existence, providing a higher ROI than social media, web copy, or paid-for ads. However, to get the most from your marketing strategy, you need to choose the right email provider.
The right bulk email service can help you boost e-commerce sales, educate new prospects, and ultimately deepen your relationship with your audience. As you weigh your various options, be sure to choose a marketing platform that fits within your budget, offers customer support, and stays compliant with anti-spam laws. In addition, its functionality should come complete with a drag-and-drop builder, a complete email template library, and advanced reporting.
For an email provider that offers all of the above (and more!) choose Gumbamail. Gumbamail is the user-friendly email plugin that works with your existing Gmail account. With both free and paid-for plans available, it’s the affordable, simple way to launch your email marketing strategy.
Ready to see how Gumbamail can transform your marketing efforts? Download the plugin to get started.