Small businesses and startups need an email marketing platform that’s low-cost, offers an easy user interface, and requires little to no learning curve to launch their first campaign.
Why? Small business owners wear many hats and often lack the time and budget to execute a full-fledged digital marketing strategy. In 2021, the average marketing budget fell to just 6.4% of a company’s overall revenue. A recent poll shows that typical business owners work 50 hours per week, even though they wished they worked 42. When asked what they would do with extra time in their week, the top answer (32%) was sales and marketing.
In short, most small businesses don’t have the budget for overly complicated marketing tools nor the time to get them up and running.
To accomplish all of the above, many entrepreneurs turn to email marketing platforms like Moosend. Let’s explore Moosend’s functionality, its benefits and drawbacks, and whether there might be another service provider that’s better suited for your business.
Moosend’s Functionality: The Benefits of the Platform
Moosend provides several features that are attractive to small business owners. The email marketing platform has a 4.7 rating on G2, with 480 reviews.
With Moosend, you can create sign-up forms to grow your list, build email campaigns and automation workflows to email clients, use the drag-and-drop editor to design emails, and develop your own landing pages. To ensure you’re effectively targeting your audience, you can segment your list based on custom fields, conduct A/B testing on various subject lines, and personalize the body copy of your email.
In addition, Moosend allows you to track the success of your campaigns in real-time through its advanced reporting dashboard. With Moosend’s analytics, you can keep tabs on subscribers as they travel to your website or e-commerce platforms. Lastly, Moosend allows you to track various metrics at the campaign and individual levels, such as open rate, click rate, unsubscribe rate, and deliverability rate.
Moosend offers native and Zapier integrations with many different apps so that you can automate your digital marketing strategy. Moosend integrates with popular CRM platforms such as Salesforce, HubSpot, and Insightly. Its API works seamlessly with e-commerce applications, including WooCommerce (for WordPress), Magento, and ThriveCart. You can even send SMS campaigns through the Zapier integration. Finally, it integrates with a number of lead generation platforms like Zendesk, Eventbrite, and Facebook Lead Ads.
If you have trouble getting Moosend up and running, you can view an extensive FAQ section and knowledge base. Unfortunately, customers who use Moosend’s free trial or purchase the Pro plan don’t receive a dedicated account manager to handle customer support requests. Instead, you’ll need to upgrade to an Enterprise plan, which does not have pricing information on the Moosend website.
3 Reasons Small Business Owners Choose Gumbamail Over Moosend
Are you considering Moosend for email marketing? Before you take the plunge, there are three downfalls of the service you should know about. Below, we investigate the shortcomings of Moosend’s platform and highlight why Gumbamail might be a better fit for your small business.
1. You Won’t Get Financially Penalized for Growing Your List
At first glance, Moosend appears to be a cost-effective email marketing tool for small business owners. With a free 30-day trial and plans starting at $9 a month, it seems to fit well within your marketing budget.
Unfortunately, Moosend follows a tiered pricing structure, increasing their cost as you increase subscribers. If you hit triple-digit subscribers within your email list, your price increases to $16 a month, then $48 for 5,000. For larger companies boasting email lists of 25,000-50,000, the fee jumps to $315 per month — that’s $3,780 per year!
Moosend vs. Gumbamail
Unlike other popular marketing automation platforms like Moosend and Mailchimp, Gumbamail’s pricing structure doesn’t penalize you for growing your list. Business owners always have access to Gumbamail’s free plan, or they can upgrade to a paid-for plan starting at as little as $9 per month — with an unlimited number of recipients on your list.
2. You Don’t Need to Learn a New Email Software
Moosend’s email marketing platform is often enticing to small business owners due to its advanced functionality. With Moosend, you can create automation workflows, build landing pages, and even increase e-commerce conversions through AI capabilities.
While these features sound great, the truth is many small business owners will never take advantage of everything the email marketing software has to offer. While 64% of businesses use email marketing campaigns to acquire new customers, the remaining one-third of companies never use email. If you are just launching your digital marketing strategy, you might not want to go through the hurdles of learning a new, complicated system.
Moosend vs. Gumbamail
Gumbamail is an email marketing service built exclusively for small business owners. With Gumbamail, there’s no new platform to learn — mainly because it works with your existing Gmail account. There’s no setup required, simply download the plugin, import your contacts or use your existing Gmail contacts, and get started with your first email campaign.
If you can send an email blast using Gmail, you can send a mass email marketing campaign using Gumbamail.
3. You Always Get Access to a Third-Party Server
To send transactional emails that make it to your recipients’ inboxes, you need to use an email service with an SMTP server.
Unfortunately, Moosend does not offer access to their SMTP server for free trial accounts. In addition, when you create a paid-for account, the option to use Moosend’s SMTP servers is automatically switched off. To access these features, you’ll need to manually go into your account settings and toggle the option on. From there, things can get a bit tricky, as you’ll need to connect your SMTP port with your account. Unless you’re a developer, it can be difficult to navigate this process.
Moosend vs. Gumbamail
Gumbamail uses its own servers for all account users, allowing you to send unlimited emails per day. Therefore, even though Gumbamail works in conjunction with your existing Gmail account, it bypasses Gmail’s daily sending limit of 500 emails per day (or 2,000 emails per day for Google Workspace accounts). There’s no need to set this feature up yourself — it’s always included with all Gumbamail plans.
Why Many Small Businesses Are Switching From Moosend to Gumbamail
Moosend is an email marketing platform gaining popularity amongst small business owners. The platform has many features, including custom-built landing pages and subscription forms, automation workflows, and an advanced reporting dashboard.
Unfortunately, the platform can be overly complicated and a bit pricey for many small businesses and startups. Since Moosend’s price directly correlates with your number of subscribers, many business owners feel they are being financially penalized for growing their list.
For an affordable, easy-to-use email marketing client, many small businesses are switching to Gumbamail. Gumbamail is the user-friendly plugin that works with your existing Gmail account. With a drag-and-drop email editor, 800+ email templates, and advanced reporting, it helps small businesses and startups grow their digital marketing strategy. Plus, with a forever-free plan and pricing tiers that don’t increase with the size of your list, it fits perfectly into your marketing budget.
Ready to see how Gumbamail can help you launch your email marketing strategy? Download the free plugin to get started.