Author: Kara McCartney

You can’t implement a strategic email marketing strategy without specific goals.

Let’s face it: As a small-business owner, your time, resources, and funds dedicated to marketing are limited. According to Fundera, nearly half of businesses spend less than $10,000 on marketing annually, and one in 10 businesses don’t invest in marketing at all.

Small businesses and startups need an email marketing platform that’s low-cost, offers an easy user interface, and requires little to no learning curve to launch their first campaign.

If you want to keep connected with a group of people, what’s the best mode of communication? A WhatsApp group? A group text? A Facebook group?

In the ‘90s, one of easiest, most popular ways to get in touch with people was to join a LISTSERV. Every member of the list could email a single email address, and each message would get distributed to every other person within the list. Each member could opt-in or opt-out of messages on their own, and unsubscribes were handled automatically.

Owning a small business isn’t easy, which is why you need the right tools in your arsenal to reach potential new customers. The right marketing strategy — along with the technology to put your plan into action — allows you to work smarter (not harder) as a business owner.

Have you ever asked yourself, “What did we do before email?”

Email has transformed how we communicate. Research shows that the average person receives 200 emails per day and spends over two hours sending and replying to messages. Fortunately, there are a few tricks to spend less time in your inbox — starting with creating an email distribution list.

If you aren’t leveraging email marketing to scale your business, you could be doing yourself a disservice.

Email is one of the most lucrative marketing channels you can use, earning an impressive $42 for every $1 spent (that’s a 4,200% return on investment). In fact, according to research conducted by McKinsey, email marketing leads to 3X more conversions than social media.