If you’re a small business owner, email automation should play a central role within your marketing strategy. Research shows that consumers check their email 15 times a day on average — giving you ample opportunities to get in front of new and potential customers.Continue reading “Is Mailmeteor Right for Your Biz? 5 Ways It Falls Short”
If you’re a small business owner looking to develop a digital marketing strategy, email should be the first place you invest.Continue reading “Email Marketing 101: 6 Steps to Increasing Engagement”
How long does it take you to acquire a new customer? According to Salesforce, it takes 6-8 marketing touch points to generate a viable sales lead. And frankly, it could take longer to convert that new lead into a sale.Continue reading “Considering Maildrip for Drip Campaigns? Try This Instead”
As a business owner, you need to focus on gaining new leads to grow and scale your business. Unfortunately, research shows that half of small businesses don’t have a marketing plan in place, which can prevent you from attracting new customers.Continue reading “5 Reasons Why Mergo – Mail Merge Falls Short for Small Business Owners”
Just because you’re sending a mass message doesn’t mean you can’t add a personal touch.
Research shows that adding personalization to an email message can increase the effectiveness of your campaign. Adding personalization can increase your unique open rate by 29% while increasing your unique click rate by 41%, according to Experian. Therefore, if you aren’t putting effort into personalizing your emails, you’re doing yourself — and your business — a disservice.Continue reading “How to Send Personalized Mass Emails in Gmail on a $0 Budget”
As a business owner, it’s all too easy to get caught up in the numbers game. Companies chase the number of likes, number of followers, and number of subscribers, never stopping to ask whether a higher grand total actually aligns with their goal.
When it comes to sending an email blast, here’s a hard truth many business owners aren’t ready to face: Shooting for the higher number isn’t always better. In fact, sending an email blast to every single person on your email list is rarely a good strategy. Doing so will lead to high unsubscribes and a low engagement rate, which isn’t conducive to a healthy list.Continue reading “Don’t Send an Email Blast to Your Entire List — Here’s What to Do Instead”