Gumbamail blog

Want to move potential clients further down the sales funnel? Start by launching a regular email newsletter. According to the Content Marketing Institute, email newsletters are the most efficient type of content when it comes to nurturing leads — outperforming blog posts, case studies, and social media content.

When launching your digital marketing strategy, which gets you the most return on your investment — social media marketing, PPC, or email?

Research shows that email marketing is one of the most lucrative of all digital channels, earning $38 for every $1 spent. But a high ROI isn’t the only benefit of email marketing. Email allows you to capture a wide audience of potential customers, personalize communications, and drive traffic to your website or e-commerce platform.

Looking for an email automation platform for your small business? GoDaddy email marketing could be at the top of your list of potential service providers.

The GoDaddy Digital Marketing Suite has everything you need to launch your marketing strategy — including SEO, social media, and email. There are pros and cons to all of the above: While GoDaddy is praised for its broad suite of products, its services may not offer everything you need to launch a successful email marketing campaign.

Want to spend less time in your inbox each day? (Let’s be real — who doesn’t?)

Research shows the average working professional sends 40 emails each day. If you find yourself emailing the same group of people repeatedly, you may be able to cut down on your workload. By leveraging contact groups in Gmail, you email a single address, versus retyping dozens of emails time and time again.

Before you launch your first email campaign, you should set clear goals for your overall strategy.

Your specific goal(s) will help determine several factors for upcoming marketing campaigns, including how often you publish, which call to action (CTA) you use, and what you write about. However, if this is your first time taking on email marketing as a small business owner, you’re probably thinking, “I don’t even know what a reasonable goal would be!”

If you’re a small business owner looking to construct an email marketing strategy, Constant Contact and Mailchimp may be at the top of your list of potential platforms.