Gumbamail blog

If you aren’t leveraging email marketing to scale your business, you could be doing yourself a disservice.

Email is one of the most lucrative marketing channels you can use, earning an impressive $42 for every $1 spent (that’s a 4,200% return on investment). In fact, according to research conducted by McKinsey, email marketing leads to 3X more conversions than social media.

Want your promo email to make a good impression? You’ve got 10 seconds.

No, that’s not a typo. Research shows the average person spends just 10 seconds reading each email. Therefore, you need to ensure each message sent is relevant to the recipient, making it well worth their time and interest. Otherwise, your carefully crafted message will quickly be deleted — or worse, end up flagged as spam.

At one point, business-to-business selling consisted of cold calling, client dinners, and many evenings spent writing proposals. However, B2B selling is going digital. In 2022, 80% of B2B companies follow a hybrid sales strategy, with both in-person and online components. 

If you want to grow your business, you need to perform multiple actions at scale. When it comes to sales and marketing, this means transition from emailing prospects one by one to launching email campaigns that reach your entire audience.

Want to save time as a marketer? Remember this: Every time you produce a piece of content, repurpose it as another piece of content.

In other words, if you write a blog post, try to get 2-3 social media posts from that one article. If you host an event, record it and save it as a webinar. Every time you publish a podcast, you can transcribe it as a blog post.

As a business owner, email is nonnegotiable. Email helps you communicate with vendors, promote your upcoming product line, and move leads throughout the sales funnel.

Fortunately, you don’t need an expensive marketing automation software — or even a separate email address — to accomplish all the above. In fact, you can sell, promote, and communicate with your audience straight from your existing Gmail account, with a few limitations.