Gumbamail blog

Learn about how to use Gmail to make the most out of your email marketing

How to Send Personalized Mass Emails in Gmail on a $0 Budget

Just because you’re sending a mass message doesn’t mean you can’t add a personal touch. 

Research shows that adding personalization to an email message can increase the effectiveness of your campaign. Adding personalization can increase your unique open rate by 29% while increasing your unique click rate by 41%, according to Experian. Therefore, if you aren’t putting effort into personalizing your emails, you’re doing yourself — and your business — a disservice. 

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Don’t Send an Email Blast to Your Entire List — Here’s What to Do Instead

As a business owner, it’s all too easy to get caught up in the numbers game. Companies chase the number of likes, number of followers, and number of subscribers, never stopping to ask whether a higher grand total actually aligns with their goal. 

When it comes to sending an email blast, here’s a hard truth many business owners aren’t ready to face: Shooting for the higher number isn’t always better. In fact, sending an email blast to every single person on your email list is rarely a good strategy. Doing so will lead to high unsubscribes and a low engagement rate, which isn’t conducive to a healthy list. 

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How Businesses Can Build an Email Marketing Database on a $0 Budget

Want to capture new leads? You might want to start an email list. 

When it comes to building a strong sales funnel, email is one of the most lucrative marketing channels you can use. Here’s why: With email, you can streamline your marketing efforts to target the individual, rather than simply sending your messages out to the masses (as with a blog post or social media caption). In fact, research shows that marketers who started sending segmented email campaigns saw a whopping 760% increase in revenue.

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Mail Merge With Google Docs: It’s Easier Than You Think

When you need to send a message to a large group of people, one-to-one communication just doesn’t cut it.

Sure, handwritten notes or personalized emails are thoughtful, but if you’re sending the same message to hundreds (if not thousands!) of recipients, the carpal tunnel just isn’t worth it. To speed up the process, you can use a mail merge instead. With a mail merge, you can easily send wedding invitations, save the dates, business promotions, or flash-sale notices without the headache, time commitment, or stress of one-to-one communications. 

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What a Click-to-Open Rate Is and How to Calculate It

One of the biggest mistakes in email marketing is assuming it’s a one-sided channel.

Marketers like to think their content is always relevant, engaging, and stop-scrolling worthy. In reality, it’s your audience — not your own intuition — that makes that judgment call. If you’re pouring your heart and soul into every word you type, yet no one seems to be clicking any links, it’s a clear sign you need to tweak your strategy. 

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