Gumbamail blog

Learn about how to use Gmail to make the most out of your email marketing

What Is a LISTSERV? Drawbacks and Replacement Solutions

If you want to keep connected with a group of people, what’s the best mode of communication? A WhatsApp group? A group text? A Facebook group?

In the ‘90s, one of easiest, most popular ways to get in touch with people was to join a LISTSERV. Every member of the list could email a single email address, and each message would get distributed to every other person within the list. Each member could opt-in or opt-out of messages on their own, and unsubscribes were handled automatically.

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Easiest Ways to Create an Email Distribution List 

Have you ever asked yourself, “What did we do before email?”

Email has transformed how we communicate. Research shows that the average person receives 200 emails per day and spends over two hours sending and replying to messages. Fortunately, there are a few tricks to spend less time in your inbox — starting with creating an email distribution list.

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6 Benefits of Email Marketing to Scale Your Small Business 

If you aren’t leveraging email marketing to scale your business, you could be doing yourself a disservice.

Email is one of the most lucrative marketing channels you can use, earning an impressive $42 for every $1 spent (that’s a 4,200% return on investment). In fact, according to research conducted by McKinsey, email marketing leads to 3X more conversions than social media.

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4 Ways to Implement Email Targeting to Boost Sales

Want your promo email to make a good impression? You’ve got 10 seconds.

No, that’s not a typo. Research shows the average person spends just 10 seconds reading each email. Therefore, you need to ensure each message sent is relevant to the recipient, making it well worth their time and interest. Otherwise, your carefully crafted message will quickly be deleted — or worse, end up flagged as spam.

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