Gumbamail blog

If you want to grow your business, you need to perform multiple actions at scale. When it comes to sales and marketing, this means transition from emailing prospects one by one to launching email campaigns that reach your entire audience.

Want to save time as a marketer? Remember this: Every time you produce a piece of content, repurpose it as another piece of content.

In other words, if you write a blog post, try to get 2-3 social media posts from that one article. If you host an event, record it and save it as a webinar. Every time you publish a podcast, you can transcribe it as a blog post.

As a business owner, email is nonnegotiable. Email helps you communicate with vendors, promote your upcoming product line, and move leads throughout the sales funnel.

Fortunately, you don’t need an expensive marketing automation software — or even a separate email address — to accomplish all the above. In fact, you can sell, promote, and communicate with your audience straight from your existing Gmail account, with a few limitations.

As a small business owner, there’s one thing you never seem to have enough of — time.

Research shows that roughly half of small business owners only have two hours per week to market their business. Frankly, this doesn’t offer many spare minutes to post on social media, follow up with sales leads, or send out a promo email discussing your new product line.

As your business grows, you need to communicate with your customers at scale. Leveraging marketing channels like email can free up time and resources, but it comes at a cost.

Sending mass e-blasts to current and potential customers has a tendency to feel impersonal and intrusive. In fact, “blasting” your entire list time and time again is widely accepted as a poor marketing strategy — one that will spike your unsubscribe rate and potentially land you in the spam folder.

Want to connect with new and potential customers? You’ll need to invest in one or more types of email marketing.

Email has proven to be one of the most lucrative content marketing channels in existence. In fact, research shows that email has a 3800% ROI, bringing in $38 for every $1 spent. Plus, no matter who your target audience is, chances are your consumers use email on a daily basis. In 2020, there were over 4 billion email users worldwide, a number that’s expected to grow to 4.6 billion by 2025.