When it comes to email marketing, e-blasts tend to get a bad rap. Why? Because they have a tendency to be impersonal, intrusive, and frankly, a bit spammy.
In other words, e-blasts often fail to use three of the most powerful tools within the realm of email marketing: automation, personalization, and segmentation. However, when done right, an e-blast can help increase e-commerce sales and re-engage former customers.Continue reading “8 E-blast Examples to Increase Online Sales”