Gumbamail blog

Learn about how to use Gmail to make the most out of your email marketing

Cha-Ching: 5 Ways to Leverage Email Marketing for E-Commerce

Want to increase online sales? Start by investing in an e-commerce email marketing strategy.

Email is praised by digital marketers for being a tried-and-true channel. Why? It has a high ROI ($36 for every $1 spent), a jaw-droppingly high user base (4.26 billion users and counting), and unlike social media or SEO, an algorithm change won’t collapse your well-crafted strategy.

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6 Benefits of Email Marketing That’ll Make You Rethink Your Digital Strategy

When launching your digital marketing strategy, which gets you the most return on your investment — social media marketing, PPC, or email?

Research shows that email marketing is one of the most lucrative of all digital channels, earning $38 for every $1 spent. But a high ROI isn’t the only benefit of email marketing. Email allows you to capture a wide audience of potential customers, personalize communications, and drive traffic to your website or e-commerce platform.

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Know Before You Buy: The Downside to GoDaddy Email Marketing

Looking for an email automation platform for your small business? GoDaddy email marketing could be at the top of your list of potential service providers.

The GoDaddy Digital Marketing Suite has everything you need to launch your marketing strategy — including SEO, social media, and email. There are pros and cons to all of the above: While GoDaddy is praised for its broad suite of products, its services may not offer everything you need to launch a successful email marketing campaign.

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How to Make a Contact Group in Gmail in 7 Easy Steps

Want to spend less time in your inbox each day? (Let’s be real — who doesn’t?)

Research shows the average working professional sends 40 emails each day. If you find yourself emailing the same group of people repeatedly, you may be able to cut down on your workload. By leveraging contact groups in Gmail, you email a single address, versus retyping dozens of emails time and time again.

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5 Must-Track Email Marketing KPIs for Small Business Owners

Before you launch your first email campaign, you should set clear goals for your overall strategy.

Your specific goal(s) will help determine several factors for upcoming marketing campaigns, including how often you publish, which call to action (CTA) you use, and what you write about. However, if this is your first time taking on email marketing as a small business owner, you’re probably thinking, “I don’t even know what a reasonable goal would be!”

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