Gumbamail blog

Learn about how to use Gmail to make the most out of your email marketing

How to Easily Access 800+ Gmail Templates

As a small business owner, there’s one thing you never seem to have enough of — time.

Research shows that roughly half of small business owners only have two hours per week to market their business. Frankly, this doesn’t offer many spare minutes to post on social media, follow up with sales leads, or send out a promo email discussing your new product line.

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5 Tips to Keep Your E-blast Out of the Spam Folder

As your business grows, you need to communicate with your customers at scale. Leveraging marketing channels like email can free up time and resources, but it comes at a cost.

Sending mass e-blasts to current and potential customers has a tendency to feel impersonal and intrusive. In fact, “blasting” your entire list time and time again is widely accepted as a poor marketing strategy — one that will spike your unsubscribe rate and potentially land you in the spam folder.

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6 Types of Email Marketing Campaigns to Boost Conversions

Want to connect with new and potential customers? You’ll need to invest in one or more types of email marketing.

Email has proven to be one of the most lucrative content marketing channels in existence. In fact, research shows that email has a 3800% ROI, bringing in $38 for every $1 spent. Plus, no matter who your target audience is, chances are your consumers use email on a daily basis. In 2020, there were over 4 billion email users worldwide, a number that’s expected to grow to 4.6 billion by 2025.

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The Dos and Don’ts of Email Campaign Management

As a small business owner, you’re used to overseeing many moving parts. To keep things running smoothly, you have tools, systems, and processes in place — and email marketing should be no different.

Roughly 333 billion emails are sent every single day, and the average office worker receives 121 emails every workday. As a business owner, you could be emailing hundreds — if not thousands — of potential customers each week. Just how are you supposed to keep a 10,000-foot view of all of these campaigns?

That’s where email campaign management comes into play. 

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Don’t Get Blacklisted: Reduce Your Email Bounce Rate in 4 Steps

As a business owner, your mind is often focused on one word: Growth. You strive for the growth of your company, growth of your loyal customer base, and even growth of your email list. 

But sometimes, you need to take a step back, asking yourself, “Am I growing simply for the sake of growth, and could this growth be a detriment to my business?”

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4 Must-Have Tips for Your First Email Nurture Campaign

The purpose of lead nurturing is to build a relationship with qualified leads so you can eventually convert them into sales. One of the best tools for building that relationship is an email nurture campaign

A nurture campaign is a series of automated emails that aims to educate and build a relationship with the reader. Why? Because like it or not, the vast majority of subscribers within your email list simply aren’t ready to convert.

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