The purpose of marketing isn’t just to grow your audience. Instead, you want to transform subscribers into qualified leads, which will (hopefully) lead to a sale.
Email is one of the most effective channels when it comes to lead nurturing. In fact, research shows that 60% of consumers subscribe to brands’ email lists, but only 20% of consumers will follow those same brands on social media. As a best practice, you should always track how many of your subscribers convert to first-time buyers.
Fortunately, many email marketing platforms provide you with the metrics needed to track conversions. That way, you can make science-backed tweaks to your marketing strategy, if needed, rather than relying on your own gut instinct. Below, we explain what email conversion rate is, how to calculate it, and how to improve it.Continue reading “What Is Email Conversion Rate and 4 Strategies to Boost It”