Gumbamail blog

Learn about how to use Gmail to make the most out of your email marketing

What Is Email Conversion Rate and 4 Strategies to Boost It

The purpose of marketing isn’t just to grow your audience. Instead, you want to transform subscribers into qualified leads, which will (hopefully) lead to a sale.

Email is one of the most effective channels when it comes to lead nurturing. In fact, research shows that 60% of consumers subscribe to brands’ email lists, but only 20% of consumers will follow those same brands on social media. As a best practice, you should always track how many of your subscribers convert to first-time buyers.

Fortunately, many email marketing platforms provide you with the metrics needed to track conversions. That way, you can make science-backed tweaks to your marketing strategy, if needed, rather than relying on your own gut instinct. Below, we explain what email conversion rate is, how to calculate it, and how to improve it. 

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Considering Emma Email Marketing for Your Business? Read This First

As a small business owner, you’re used to wearing many hats. You serve as accountant, customer service rep, sales person, and a marketing executive — all within a 24-hour span.

And frankly, since you’re busy weaving between department lines, you need to invest in user-friendly tools that require no learning curve — particularly when it comes to marketing. Research shows that 50% of small businesses don’t have a marketing plan in place, let alone a designated marketing department. If your marketing strategy falls on your shoulders, you need easy-to-use tools to get the job done.

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