Gumbamail blog

The purpose of marketing isn’t just to grow your audience. Instead, you want to transform subscribers into qualified leads, which will (hopefully) lead to a sale.

Email is one of the most effective channels when it comes to lead nurturing. In fact, research shows that 60% of consumers subscribe to brands’ email lists, but only 20% of consumers will follow those same brands on social media. As a best practice, you should always track how many of your subscribers convert to first-time buyers.

Fortunately, many email marketing platforms provide you with the metrics needed to track conversions. That way, you can make science-backed tweaks to your marketing strategy, if needed, rather than relying on your own gut instinct. Below, we explain what email conversion rate is, how to calculate it, and how to improve it. 

As a small business owner, you’re used to wearing many hats. You serve as accountant, customer service rep, sales person, and a marketing executive — all within a 24-hour span.

And frankly, since you’re busy weaving between department lines, you need to invest in user-friendly tools that require no learning curve — particularly when it comes to marketing. Research shows that 50% of small businesses don’t have a marketing plan in place, let alone a designated marketing department. If your marketing strategy falls on your shoulders, you need easy-to-use tools to get the job done.

If you’re a small business owner, email automation should play a central role within your marketing strategy. Research shows that consumers check their email 15 times a day on average — giving you ample opportunities to get in front of new and potential customers.

If you’re a small business owner looking to develop a digital marketing strategy, email should be the first place you invest. 

How long does it take you to acquire a new customer? According to Salesforce, it takes 6-8 marketing touch points to generate a viable sales lead. And frankly, it could take longer to convert that new lead into a sale. 

As a business owner, you need to focus on gaining new leads to grow and scale your business. Unfortunately, research shows that half of small businesses don’t have a marketing plan in place, which can prevent you from attracting new customers.