Want your promo email to make a good impression? You’ve got 10 seconds.
No, that’s not a typo. Research shows the average person spends just 10 seconds reading each email. Therefore, you need to ensure each message sent is relevant to the recipient, making it well worth their time and interest. Otherwise, your carefully crafted message will quickly be deleted — or worse, end up flagged as spam.Continue reading “4 Ways to Implement Email Targeting to Boost Sales”