Gumbamail blog

Learn about how to use Gmail to make the most out of your email marketing

6 Email Marketing Metrics You Can’t Afford to Ignore

It’s true what they say: You cannot grow what you cannot measure. And if you want to grow your email list, you need to measure the effectiveness of your campaigns.

There’s a number of ways to measure subscriber engagement, including your email open rate, click-through rate, and unsubscribe rate — just to name a few. Every business owner or marketer should understand what each of these email marketing metrics means so they can better serve their audience.

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6 Reasons Business Owners Are Opting Out of YAMM for Another Tool

Business owners wear many hats, focusing on operations, accounting, sales, and people management throughout the week. With the hectic schedule required to run a business, it rarely leaves any time to actually promote that business. 

And yet, research shows that small business owners spend an average of 20 hours per week on marketing. If you don’t have 20 hours to spare, there’s plenty of marketing automation tools that can help decrease your workload — particularly when it comes to email campaigns. 

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How to Use GMass to Send Email Marketing Campaigns With Gmail

If you want to capture your customer’s attention, slide into their inbox.

If you’re a small-business owner, email is a must-have channel within your marketing strategy. One survey shows people spend three hours a day checking work email, and another two checking their personal inbox (a total of five hours!).

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