Gumbamail blog

Business owners wear many hats, focusing on operations, accounting, sales, and people management throughout the week. With the hectic schedule required to run a business, it rarely leaves any time to actually promote that business. 

And yet, research shows that small business owners spend an average of 20 hours per week on marketing. If you don’t have 20 hours to spare, there’s plenty of marketing automation tools that can help decrease your workload — particularly when it comes to email campaigns. 

If you want to capture your customer’s attention, slide into their inbox.

If you’re a small-business owner, email is a must-have channel within your marketing strategy. One survey shows people spend three hours a day checking work email, and another two checking their personal inbox (a total of five hours!).

When it comes to email marketing, the “one size fits all” tactic rarely works. An effective email campaign needs to be personalized to the individual recipient. 

What’s the best way to grow your email list? How do you increase conversions on an e-commerce campaign? How do you get more sign-ups for your email newsletter?

Imagine a person living inside your brain.

Their desk is in the center of your forehead. Neuroscientists call this somewhat cramped office the prefrontal area of the frontal lobes. 

If you’re a business owner, there are a number of intuitive platforms that allow you to build a website without an ounce of code — Wix being one of them. Since Wix offers a built-in email marketing service, it often seems as an optimal solution for small businesses.