As a business owner, it’s all too easy to get caught up in the numbers game. Companies chase the number of likes, number of followers, and number of subscribers, never stopping to ask whether a higher grand total actually aligns with their goal.
When it comes to sending an email blast, here’s a hard truth many business owners aren’t ready to face: Shooting for the higher number isn’t always better. In fact, sending an email blast to every single person on your email list is rarely a good strategy. Doing so will lead to high unsubscribes and a low engagement rate, which isn’t conducive to a healthy list.Continue reading “Don’t Send an Email Blast to Your Entire List — Here’s What to Do Instead”